Then assets can be distributed and published via Nuxeo, including client portals and other standardized exchange mechanisms.
Once complete the creative work is aggregated in Nuxeo – which requires some enrichment and to normalize the data for uniform accessibility and ease of use across the organization (though many fields remain unique to the creating agency, client details, etc.). Each individual sub-agency’s business flows and data are different but the global agency needed to aggregate for distribution/delivery and support future reuse/reexpression across the whole organization. The agency is composed of many different design and production agencies who all use their own PMs systems, a number of which are Workfront but with unique implementations. It is one of the most complex parts of a global marketing campaign. Nuxeo is the central place for the agency’s media asset management processes, from collaborating on the creation of master assets to management of adaptations. Approach #1 - Handoff - Global Advertising Agency To illustrate these approaches here are actual examples of each approach we have done while integrating the Nuxeo Platform with an incumbent Workfront project management system. In those cases, we have developed three different approaches to integration depending on the client’s use case: Handoff, Umbrella, or Full Sync.
This is not an issue as long as the PM systems to be integrated with uses a REST API. This can help with change management as users continue to work with a familiar PM system, while also getting the DAM benefits of the Nuxeo Platform to manage their content assets and associate metadata.
While the Nuxeo Platform has a fully featured and configurable digital asset management workflow capability, many clients like to connect their content services workflow to an existing external specialized project management system to integrate core PM functions like resource management, financials, and calendar tracking.
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